University of Kansas Health Systems Branding

Charlie Hustle partnered with The University of Kansas Health System to develop brand guidelines for the renovation and expansion of its café and coffee shop spaces across the medical campus, spanning more than 10 locations. I oversaw the project and collaborated closely with our design team to create a cohesive visual direction that could be carried consistently across each space. The result was a flexible brand system designed to bring a welcoming and unified experience to patients, visitors, and staff.